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Pharma Marketing News Vol. 16, Issue No. 2: May 2017
- pharmamarketingnews.net
Welcome to Vol. 16, Issue No. 2 (May 2017) of Pharma Marketing News. This issue focuses on the benefits for pharma and patients of the new patient centricity trend, the benefits and risks of limiting sales rep access to physicians, and the wisdom of pharma CEOs regarding drug prices, taxes, innovation and other stuff
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